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Emaar MGF Land Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus with the Securities and Exchange Board of India (“SEBI”). The Draft Red Herring Prospectus is available on the website of SEBI and the respective websites of the Book Running Lead Managers. Any potential investor should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the Red Herring Prospectus or the Prospectus, which may be filed with the Registrar of Companies, New Delhi in future including the section titled “Risk Factors”. Potential investors should not rely on the Draft Red Herring Prospectus filed with SEBI. This advertisement is not an offer of securities for sale in the United States or elsewhere. No securities of Emaar MGF Land Limited are being registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) and no such securities may be offered or sold in the United States unless registered under the Securities Act or pursuant to an exemption from such registration. No public offering of securities is being made in the United States.